Brimbank to vie for more of the visitor pie


Brimbank Council is planning how to make Brimbank a more popular visitor destination.

A new Experience Brimbank Visitor Strategy being proposed by Council identifies how to promote Brimbank as a destination and showcase the City’s unique attractions to attract more visitors.

Council is calling for feedback on the draft Experience Brimbank Visitor Strategy 2018-2023 by Wednesday 6 June.

Brimbank Mayor Cr Margaret Giudice said that Brimbank has the potential to get a much larger slice of the visitor economy.

“Brimbank is the hidden gem in Melbourne’s west, and there is so much to enjoy here.

“Brimbank offers so many unique experiences – authentic food from around the globe, beautiful natural attractions, an exciting array of festivals and events, inspiring national parks like Organ Pipes, a growing arts and entertainment community. Brimbank also has a gritty history that continues to shape our culture and landscapes. It’s all here to be enjoyed, with a warm and welcoming community.

“It’s time to raise our City’s profile so we can attract more visitors to enjoy what makes us special,” Cr Giudice said

The draft strategy looks at ways to bring more visitors into Brimbank, to encourage them to visit more often, to stay longer, and spend more while they’re here.

“Earlier this year we launched the We Are Brimbank campaign, which will run all year to show people just how much Brimbank has to offer and also boost community pride.

“Our visitor strategy is a big step further, as the five year plan will to help us promote Brimbank to the wider Melbourne community as well as visitors from further afield, by sharing the Brimbank story through a range of initiatives and activities.

“This visitor strategy will guide us to create a brand story, improve the image of our municipality, and boost our City’s unique offerings to the tourist market. We will also work with business and the community to develop tourism opportunities.

“About 4 million people visit the Melbourne’s West each year. It’s a massive opportunity for us to attract more people to visit Brimbank and enjoy its attractions.

“There is also a large market of visiting friends and relatives that we can tap into.

“More visitors to Brimbank, means more dollars coming in to local businesses and a boost for our local economy and community,” Cr Giudice said.

To provide feedback on the draft Experience Brimbank Visitor Strategy 2018-2023 visit