Brimbank’s bid to boost youth employment


Brimbank City Council has successfully bid for a $200,000 grant from the Australian Government to trial an innovative new initiative called Project BrIMPACT that will help local businesses recruit and retain more young people facing barriers to employment.

Project BrIMPACT, officially launched on Thursday 14 November, received the funding from the Department of Employment, Skills, Small and Family Business as part of the Australian Government’s Regional Employment Trials program.

Brimbank Mayor, Cr Georgina Papafotiou said the project aims to increase the capacity of local major employers – including Brimbank City Council – to recruit and retain young people aged 15-29.

‘It’s wonderful we’ve been able to secure this funding for Project BrIMPACT. Initially running as an eight-month trial, this is a great opportunity for both the Brimbank business community and local job seekers – with 33 local young people set to gain employment.

‘Project BrIMPACT will create better employment outcomes for young people by helping businesses develop modern recruitment and retention strategies that are more inclusive and effective.

‘The strategies will be co-designed with local young people and employers working together in a number of youth-led workshops,’ Cr Papafotiou said.

The project will also include a range of workshops for young jobseekers to develop career pathway plans, learn more about employers’ expectations, improve problem-solving skills and take control of their own job campaigns.

‘This is a key step to help Council establish a new Business, Jobs and Skills Working Group, as called for in the Transforming Brimbank 2020 Agenda.

‘The agenda outlines how we can leverage the major investments coming to Brimbank, to create job, education, health and fairness outcomes for generations to come.

‘A working group will help bring together businesses, employers and education networks to help identify formal and meaningful job pathways tied to the construction of the Sunshine Super Hub and Sunshine Priority Precinct,’ Cr Papafotiou said.

Project partners include YLab Global which puts young people at the centre of complex problems to design the future; ArcBlue which delivers positive change through procurement; and Job Prospects which provides services that foster wellbeing, independence and opportunity for all Australians.

To find out more about Project BrIMPACT, including how to sign up as an employer, contact Council’s Community Learning and Participation team on 9249 4188 or visit