Five year track to prosperous, liveable and exciting future


Brimbank Council has adopted an exciting five year economic development implementation plan that is designed to build a prosperous, resilient community equipped to succeed in the rapidly changing world.

Brimbank Mayor Cr John Hedditch said that Council was committed to preparing its community and businesses to take advantage of the changing face of industry and work.

“At the heart of our Economic Development Strategy and the five year implementation plan is our commitment to build a prosperous, resilient and exciting future for our community and local businesses.

“Basically we’re going to do the hard yards preparing our economic paddocks for new plantings.

“Brimbank is already an important economic hub in Melbourne’s West. This plan will ensure Brimbank continues to grow and develop.

New Jobs and Investment

“We’ll be helping to create more local jobs, and attract new investment and 21st century industries to Brimbank. This will boost local employment and offer our young people better options for education, training and employment.

“Over the next five years, Council will be focusing on supporting industry, business development and local business start-ups. We’ll help improve employment pathways especially for our young people, and attract investment, industry and jobs to Brimbank.

“The aim is to build the competitiveness and resilience of the Brimbank economy; and boost our community’s ongoing economic wellbeing.

Plan Shaped by Community Feedback

“Our five year action plan is geared to meet the needs of our community and our businesses. The plan is shaped by the feedback we’ve received, including recent ideas in relation to the preparation of the Council Plan 2017-2021.

“We’ll be delivering a range of exciting initiatives this year, such the Brimbank Visitor Experience and Local Participation Strategy. Brimbank is the hidden gem in Melbourne’s West, and we’re going to make sure that the outside world discovers it.

“We’ll also run programs to support new business start-ups and micro businesses, including an Economic Gardening program to support the growth of existing businesses.

“We’re also kicking off the drive to maximise employment opportunities for jobseekers by delivering the Melbourne’s West Jobs Fair on behalf of the Federal Government, on 31 August at the Sunshine Convention Centre. This important initiative will support both jobseekers and employers looking for opportunities here in the west.

Continued Consultation

“As a Council, we will keep talking to local business, to make sure we understand their issues and needs. We’re asking local businesses to stay involved and connected. Your Council wants to hear from you, and work to facilitate business and jobs growth.

“We’ll be reaching out to industry to encourage development here, and will also engage with government and other agencies about business needs and opportunities for growth and employment.

“We need community, business, government and other external work collectively to achieve the vision for Brimbank. We’ll keep advocating for our city and promoting partnerships that achieve this goal,”Cr Hedditch said.