Meet the new faces of responsible pet ownership in Brimbank


Have you met Randy and Lucy yet? Randy, Lucy and their canine and feline friends are the new faces of Brimbank’s latest responsible pet ownership campaign - Microchip. Desex. Register.

Mayor of Brimbank, Cr Margaret Giudice said following the adoption of Brimbank’s Domestic Animal Management Plan 2017-2021,Council was keen to continue to educate the community on what it means to be a responsible pet owner.

“It’s important we educate the community about the responsibilities and expectations of pet owners in Brimbank, particularly in relation to desexing and pet registration.

“While there are more than 10,000 dogs and 3,000 cats currently registered in Brimbank, we know there are still many out there in the community that are not desexed and remain unregistered.

“Last year we received more than 5000 calls from the community with complaints about dogs and cats.

“We also collected about 960 dogs and more than 1800 cats.

“While we return as many as possible to their owners – provided they are microchipped and wearing their registration tag – ideally we would love to be able to return them all.

“Better still, we’d love to not have to collect any at all, knowing that they are all properly housed and secure in their homes,” the Mayor said.

The Microchip. Desex. Register. campaign is focussed on educating the community on:

  • Pet desexing, microchipping and registration (compulsory from the age of three months in Brimbank)
  • Semi-owned and feral cats
  • Dogs in public places, and
  • Animal housing

“So far our campaign has introduced the community to Randy and Lucy – the faces of compulsory pet desexing in Brimbank,” the Mayor said.

“Over the coming months, we’ll be introducing more of their friends who have their own messages to share about being responsible pet owners.”

Brimbank is one of six Victorian councils where it is compulsory for all dogs and cats to be desexed prior to registration, unless exempt.

This requirement is aimed at reducing overpopulation and high euthanasia rates for dogs and cats.