Plan for Sunshine to become the capital of Melbourne’s West

Sunshine poised to become centre for Melbourne’s west.

With Sunshine Town Centre poised to become an important regional centre for Melbourne’s growing west, Brimbank Council wants to ensure Sunshine capitalises on opportunities that will unlock more benefits for Brimbank and its community.

The Draft Sunshine Rising Action Plan 2019-2024, which is out for public comment, provides a roadmap for Council to focus its resources as it continues work to revitalise the Sunshine Town Centre and realise its full potential.

Brimbank Mayor Cr Lucinda Congreve said the draft action plan will also leverage some exciting opportunities for Sunshine, including the once-in a generation opportunity offered by the Sunshine Super Hub project.

“Our vision is that by 2050, Sunshine will be recognised as the capital of Melbourne’s West.

“We’re determined to capitalise on some massive opportunities to get there.

“The recent announcement of the Western Rail Plan, including the Melbourne Airport Rail Link and Sunshine Super Hub, is a real game changer for Sunshine and Brimbank as a whole.

“The $10 billion commitment towards constructing the Melbourne Airport Rail Link (MARL) via Sunshine provides a transformative opportunity to unlock the immense potential of the west.

“The Sunshine Super Hub is a landmark project that will reinvent Brimbank as a thriving economic centre — unlocking jobs now and for future generation, re-establishing Brimbank as an employment epicentre for Melbourne and Victoria’s West.

“These major projects will deliver substantial economic, environmental and social and cultural benefits for Sunshine and the wider region – and firmly cement Sunshine’s role as centre of state significance, and gateway to metropolitan Melbourne, regional Victoria, and beyond,” the Mayor said.

The Draft Sunshine Rising Action Plan 2019-2024 will also continue to guide the broader platform of place management work aimed at enhancing marketing and promotion of the Sunshine Town Centre, attracting more investment and business, improving public spaces and connections and amenity in the Centre.

The draft action plan is part of Council’s Sunshine Rising program, which was first established in 2009 to revitalise the Sunshine Town Centre.

The draft action plan draws on input from key stakeholders across the Sunshine Town Centre, including representatives from the Sunshine Business Association, Victoria Police, VicRoads, Victoria University, key landowners and businesses, and community service providers.

Sunshine is recognised by the Victorian Government’s metropolitan strategy, Plan Melbourne, as a Metropolitan Activity Centre, and part of the Sunshine National Employment and Innovation Cluster, making the centre a major focus for future investment, development and growth.

Feedback on the Draft Sunshine Rising Action Plan 2019-2024 can be provided at our Have Your Say page until 5pm on 3 June 2019.