Planning to enhance our activity centres


Council is calling for feedback on the draft Brimbank Activity Centre Strategy 2018.


Brimbank Mayor Cr Margaret Giudice said that the revised draft Brimbank Activity Centre Strategy 2018 would guide Council’s decisions on continuing to enhance activity centres within Brimbank.

“Activity centres play a significant role in providing locations for retail, professional and personal services, local amenities, community services, as well as recreation and meeting spaces for the community and housing.

“We have a commitment to support a network of activity centres that provide our community with easy access to a range of goods, services, community facilities and public open spaces.

“Over the last 10 years since the adoption of the Brimbank Activity Centre Strategy 2008, Council has made progress towards ensuring our activity centres are safe and attractive, offer a mix of business and recreational facilities and open space, and are easy to reach by walking, cycling or public transport.

“Council is revising the activity centre strategy to reflect Council progress made and because there have been many changes in relation to activity centre planning both at the state and local planning level.

“The draft Brimbank Activity Centre Strategy 2018 will provide Council with direction to facilitate investment and development in Brimbank’s activity centres.

“This strategy is also important because it will help us to establish a prioritised work program to improve liveability and develop our activity centres by increasing connectivity, amenity and investment opportunities,” Cr Giudice said.

The draft strategy provides a program of activities for larger centres which generally includes actions for strategic planning, economic development, business engagement and capital works. The draft strategy also includes a section on local activity centres and a program of urban design and economic development initiatives.

Consultation on the draft Strategy will occur over a four week period and include:

  • A notice in the local newspaper
  • Online information
  • Written advice to key stakeholders (including Brimbank business associations, shopping centre managers, land owners, and business operators) in activity centres and to the adjoining neighbours of activity centres, including a multilingual information flyer
  • Presentations to Brimbank business associations.

Consultation opens on the draft Brimbank Activity Centre Strategy 2018 on Tuesday 26 June 2018. Feedback can be provided online until 5pm on Tuesday 24 July 2018.