Ready, set, GO! St Albans business plan out for comment


Council is seeking feedback on a draft business plan that will guide the ongoing revitalisation of the St Albans Town Centre to achieve its full potential.

Brimbank Mayor Cr Lucinda Congreve said that the business plan is an important part of the Go St Albans place management program that is underway.

“The St Albans Town Centre is already a vibrant and multicultural centre of which we’re very proud, with a thriving business mix. We want to attract even more people to visit, shop, work, study and live there.

“One of our Go St Albans program priorities is to prepare a business plan that will take the centre to its full potential, by building on the centre’s strengths, capitalising on opportunities, and addressing challenges.

“The business plan will be a road map to guide Council’s work program across the St Albans Town Centre.”

“Council wants to grow St Albans into a place that offers quality services and facilities to residents, employment for the local community, and a place that draws visitors from across Melbourne’s west for its fresh produce and quality eating, and cultural and recreational activities and events,” Cr Congreve said.

The draft business plan establishes the town centre’s priorities for the next five years and proposes a range of actions and initiatives in six key areas:

  • Governance: A well led and managed centre
  • Operations and Maintenance: A safe and attractive centre
  • Food: The authentic, fresh food centre
  • Physical Environment: A well designed centre that is walkable and accessible
  • Business and Investment: A growing, dynamic and innovative centre
  • Community and Culture: The heart of St Albans.

The short term priorities for the next 12 months are:

  • Ensuring development of a business and marketing plan to direct expenditure of the St Albans Marketing and Business Development Special Rate
  • Co-ordinating the evaluation of CCTV in the centre
  • Preparing a plan for the Alfrieda Street pop-up-park
  • Finalising the Collins Street Masterplan; and
  • Preparing a car-parking management plan for the centre.

The draft business plan draws on input from key stakeholders across the St Albans Town Centre, including representatives from the St Albans Business Association, Victoria Police, VicRoads, Victoria University, key landowners and businesses, and community service providers.

Consultation opens on the draft GO St Albans Business Plan on 27 November 2018.

Feedback can be provided online at our Have Your Say page until 5pm on 17 January 2019.