Renewal of Sunshine Special Rate to benefit town centre


Promotion of Sunshine’s great retail, restaurant and business services are proposed to continue to be supported, by the renewal of the Sunshine Special Rate Scheme.

The scheme supports marketing and business development in central Sunshine, and is an initiative of Brimbank City Council, in conjunction with the Sunshine Business Association.

Brimbank Council has commenced the statutory process to renew the Sunshine Special Rate, which was first introduced in 2013. The renewal of the Special Rate is in response to a request from the Sunshine Business Association (SBA) to reinstate the Special Rate for a further five-year term.

Council proposes to declare the Special Rate scheme for a further five years, starting on 1 July 2018 and ending on 30 June 2023, raising over $700,000.

Within the first year the new Sunshine Special Rate will raise over $135,000 for expenditure on marketing and business development initiatives.

Supporting Economic Development

Brimbank Mayor Cr Margaret Giudice said that the renewal of the Special Rate will help support the economic development of the centre.

“The proceeds of the Special Rate funds marketing, promotions and business development initiatives that improve the commercial viability of the Sunshine Town Centre and benefit the contributors.

“We already have seen how effective the Sunshine Special Rate has been in creating economic activity and improving the profile of Sunshine over the past four and a half years.

“The proceeds of the Sunshine Special Rate have enabled a program of business-led marketing and business development initiatives and activities.

“This included many popular events and activities that attracted visitors and metro media coverage. Some standout annual events have been the Sunshine Lantern Festival that draws over 70,000 people to the centre, the Sunshine Short Film Festival, and Sunshine FOOD Fever that is part of the Melbourne Food and Wine Festival each year. These activities complement the existing business offerings and attracts new customers,” Cr Giudice said.

Improved Economic Performance

Economic indicators suggest there has been improved performance of the Centre over the past four and half years, including an improved business mix, occupancy rates, land values and development approvals.

“We are confident the renewal of the Sunshine Special Rate will continue to create much more economic activity and improve the profile of the area, along with the other activities Council pursues to develop the Centre,” Cr Giudice said.

The proceeds of the Special Rate are provided to the SBA to be spent on marketing and business development initiatives for the Sunshine Town Centre. This occurs in accordance with a funding agreement between Council and the SBA.

Giving Notice

In accordance with the statutory process to declare a new Special Rate, Council will give public notice in January 2018 of its intent to declare the new rate. Owners and occupiers of the properties that will be liable to pay the Special Rate will be notified of Council’s intention to propose the Special Rate and can make a submission or objection. If necessary, Council will hold a hearing of submissions under section 223 of the Local Government Act 1989 to hear and consider submissions and objections before a final decision on the matter in April 2018.