What's the key issues impacting Brimbank's industrial land?


Have Your Say on the Draft Industrial Land Use Strategy Review 2018-2030. Help guide our management of Brimbank's industrial land.

Brimbank Council is calling for comment on a draft strategy that establishes a policy framework for guiding the management of industrial land in Brimbank in a way that benefits the Brimbank community.

Brimbank Mayor Cr Margaret Giudice said the Draft Industrial Land Use Strategy Review 2018-2030 (draft Strategy) would provide direction to ensure that Brimbank’s industrial areas thrive, facilitate a more diverse industry base and continue to provide employment opportunities.

“Brimbank has the second largest area of industrial land in Melbourne’s west, with about 2083 hectares.

“Our industrial land is a significant asset for both the state and local economy. Nearly half of all the jobs in Brimbank are associated with businesses located in industrial zoned areas.

“This draft Strategy aims to ensure that Council manages industrial precincts in an efficient, effective and sustainable manner so that they continue to be an important source of employment and economic opportunity for Brimbank and the western region.

“Basically, we need to ensure that this land remains commercially viable, and provides economic, employment and investment opportunities.

“We also need to drive enhanced environmental outcomes in these areas, and ensure that Brimbank’s industrial land contributes positively to the safety, environment and amenity of the municipality,” Cr Giudice said.

The draft Strategy sets out Council’s vision for its industrial precincts. It seeks to encourage and facilitate investment and renewal by establishing a clear planning policy framework and identifying strategies and actions it can implement as a planning authority and local government agency.

The draft Strategy aims to:

  • re-define Brimbank’s industrial precincts into categories of low, medium or high priority for Council intervention;
  • describe the key issues impacting industrial land / land uses in Brimbank through land use themes;
  • identify strategies and actions to address the key issues through an implementation plan; and
  • provide industrial precinct reports

Consultation on the draft Strategy opened on 11 September 2018, and written submissions must be received by no later than 10am on Tuesday 9 October 2018.